Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.

They cover:

• How the content team at Monday.com acts as a strategic partner to departments across the business
• The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
• How they use audience engagement and feedback to make better content

Timestamps

• (00:00 ) - - Intro
  


• (07:14 ) - - Content Strategy as a Career
  


• (09:46 ) - - Monday.com’s Messaging Strategy
  


• (11:33 ) - - Transitioning to a Multi-Product Brand
  


• (16:21 ) - - Using Content to Create Trust
  


• (25:58 ) - - How They Create Sales Enablement Content for Enterprise Accounts
  


• (28:40 ) - - Monday's Value-Based Thought Leadership Strategy
  


• (32:20 ) - - Behind the Scenes: Working With a Cartoonist
  


• (38:29 ) - - How Their Newsletter Has a 30% Open Rate
  


• (40:40 ) - - Getting Buy-in For Thought Leadership
  


• (42:29 ) - - Boosting Open Rates with Quality Sender Names
  


• (48:48 ) - - Transforming Job Stress into Meaningful Leadership
  


• (50:13 ) - - Successful Idea Testing on a Smaller Scale

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